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Bacalao-Fleury is not convinced that the anti-ambushing protection as contained in the Olympic Act is sufficient:
The UK's Chartered Institute of Marketing (or 'CIM'), for example, published an agenda paper in September 2008 entitled The Event that dare not speak its Name: Marketing and the Olympics,229 which criticised the extent of the anti-ambushing protection provided by the Act.
Without wishing to detract from the wide range and reach of all these provi- sions referred to, the gist of the London 2012 anti-ambushing protection is found in the concept of the 'association rights' that have been created, specifically the more general London Olympics Association Right (LOAR) in terms of the 2006 London Act.
Finally, the anti-ambushing protection for the Glasgow Commonwealth Games in terms of the Act also includes provisions regulating street trading, advertising and ticket touting, similar to the London Act, 2006, as well as including similarly wide provisions regarding the enforcement powers (e.g. in respect of search and seizure) granted to enforcement officers (although, interestingly, the Act defines an 'enforcement officer' as 'individuals designated as such by the Organising Com- mittee,'256 and does not expressly include police officers as per the London Act).
I will briefly provide an overview of the main points of interest in respect of this very extensive legislative protection (as with the other jurisdictions considered in this section I will not focus on other, more traditional bases for anti-ambush protection in terms of New Zealand law, but rather on the sui generis commercial rights protection as contained in the legislation referred to).
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